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Need More Customers For Your Skin Clinic? Try These Tips

Wednesday, March 25, 2015

Need More Customers For Your Skin Clinic? Try These Tips

With media blitz focusing on Hollywood celebrities’ perfect looks and appearance, the ordinary people are pushing for ways and means to achieve youthful appearance, radiant skin and stress-free looks. More men and women, young and old are into celebrity-inspired skin care rituals and practices, as they seriously wait for the advertised results.

Many skin clinic businesses benefit from such media blitz about youthful skin and appearance. When celebrities endorse certain products or procedures, people search forlocal skin clinic that offers the same procedure or service. And if you are in this business, you should know that there are other easy ways to get more clients or customers for your skin clinic business. Check the list below:

  • Keep a professional image of your skin clinic. People who heard of your clinic through friends of friends will definitely check how the clinic looks. It should give an impression of impeccable elegance and professionalism. Your clinic will reflect the kind of professional service you will give to your clients.
  • Have a Professional and Optimized Website. This is the key to your campaign. Since more and more are turning to the internet with their everyday search for information, having an optimized website to land on the top pages of the search engine results page would be the best way for the searchers and potential customers to see your site. Invest in the expertise of an experienced SEO company or team to manage the online marketing activities of your website. The results will surely pay off.
  • Create a business page for your business in your social media account. This will keep you active and visible to a wider audience and customer base. Engage them in conversations, giving them valuable information about skin care, answering questions, having promotions, etc. By doing this you are actually building your authority in the industry and you are creating wider customer base.
  • Make a commitment to community events and activities. People easily remember those who do good deeds for the community. Offer free facial or consultation with skin problems. Join medical missions organized by the local community. Give something back to the people. This will mark your value to the community.Wider Customer Base -- Offline Business Marketing
  • Request your existing clients for testimonials. If other people read real client’s feedback on your services, they will need no more encouragement or convincing. They will take action and will visit your clinic for initial consultation.
  • Offer referral scheme. Your word of mouth advertising will supplement the online marketing activities. Clients who are satisfied with your services will not mind posting an endorsement in their own social media circle, increasing the potential customers who might try your services.
  • Grab all opportunities to distribute your brochures and business cards. Theseoffline marketing campaigns are still found to be effective in bringing positive results for your business. Always be ready to network whenever you are attending any kind of events. Be sure to bring in all your marketing paraphernalia and develop rapport to people you will meet.
  • Attend industry-related trade shows, conferences and exhibitions. These venues are the best places to distribute your brochures and business cards. Those visiting these events are likely to be potential clients for your clinic.
  • Display your clinic’s accreditation, certification and permits, etc. both offline and online. With the proliferation of scam skin clinic practitioners, people tend to be cautious. Put a link on your website to verify your accreditations. When people can verify these things, they get confident with your integrity and reputation.

Creating good public relations and having a creative team of marketing professionals is your best resort in growing your business. Apart from customer satisfaction, knowing how to trigger your target customer’s emotions into acquiring your service or grabbing your skin care products will definitely bring your business into greater heights. Just don’t disappoint your clients with false marketing and your business will go a long way. We all know that business marketing is all about exaggeration to trigger emotions but never cling into something you cannot provide to develop good business relationship, authority and most importantly, trust.

How to Maximise the Profits At Your Medical Aesthetic Clinic

Wednesday, March 18, 2015

How to Maximise the Profits At Your Medical Aesthetic Clinic

What can you do now to ensure a successful year?As we move into the second quarter of 2015, it’s time to get serious about your profits. If you are committed to maximizing your growth this year, you must have ZERO TOLERANCE for mediocre staff, sloppy processes and lazy practices that underwhelm your patients. Aesthetic patients today won’t tolerate being treated like second class citizens. They will give their disposable income to the practice that makes them feel special.

Remember there is always someone behind you who is looking at taking your place in the market.

Creating a successful aesthetic practice in times of economic uncertainty is a daunting challenge. Emphasising the patient’s experience, effectively using social media and the web, and an ego-devoid introspective analysis of the flaws of your practice are essential for any successful aesthetic practitioner to grow and be prosperous despite any shortfalls in the economy.

The core principles in medicine and business can, at times, be contradictory. However, the essential fundamentals of medicine are consistent with the best strategies in business. For example: doing the right thing, selflessness, and empathy – bode well in business also. However business is a competitive world and the success of any company is mainly measured in financial statements. We all know that cosmetic medicine is not a general medical business; aesthetic practitioners are selling an expensive luxury, not a health necessity. However, it is important to remember that aesthetic medicine is still, first and foremost, medicine, and beyond any other profession or business, practitioners have an enormous responsibility to always do what is in the best interest of their patient rather than themselves. No other profession is granted such responsibility or high standards. Success should be measured in the patients’ well-being and not just the bottom line.

Aesthetic practitioners have a responsibility to treat the patient first using the most responsible and most appropriate treatments while keeping in mind the luxuries of retail to keep consumer driven patients happy and to remain profitable. So how can practitioners practice this fine balance in a down economy and still thrive?

Most importantly, the ‘product’ has to be good. Regardless of the economy, only a business providing a good product will succeed in the long term. If the product is less than promised, the consumer may be fooled for a limited period of time by creative and expensive advertising, but eventually, the individual will catch on to the inferiority and the business will fail. In aesthetic medicine, the practitioner and staff are the product!

That means any service offered by the practice or persons who represent the practitioner must be aligned with the highest standards of quality. Their competency will be perceived as a reflection of the practitioner. Additionally, the practitioner will have to be well versed in the medicinal products offered and continue to perfect his or her technical skills.

If the product (practitioner) is no good, word spreads fast. This is true in any economy, but with the limited opportunities and increased competition, a practice cannot tolerate even a minority of disappointed patients. For an established doctor seeing a decline in business, now is the time to act fast and implement measures to ensure the practice thrives in the current downturn. Those seeing a reduction in business need to re-evaluate their current policies with an ego-devoid introspection and attention to the following formula so they continue to grow and prosper, as your competitors wonder what happened.

The following success formula will address all of the above and, if implemented, will keep your phones ringing, your patients buying and referrals coming to you. The point is to first check your mind-set. Are you buying into media pessimism? If you are, you are not going to be open to opportunities and possibilities so fix that first.

What are your thoughts on making your clinic more profitable? Leave us a comment! 


See What the Buzz is All About

Wednesday, March 18, 2015

See What the Buzz is All About

  • Fractional Rejuvenation at a Fraction of the Cost with the Genuine Dermapen 3 and its AOVN™ Advanced Oscillating Vertical Needling Technology. We offer different packages, designed to meet the needs of every practice. Ask us for details to find the best package to suit your business.
  • Introducing the Dermapen Cryo, NEW to the United States.Ask us for information about this innovative treatment option.
  • Learn about what's special about our line of US-made DP Dermaceuticals™. The feedback from practitioners and patients has been amazing.

DP Dermaceuticals at  

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Microneedling For Acne Scars

Tuesday, March 10, 2015

Microneedling For Acne Scars


Posted on by Skin Health Hub • Skin Condition Topics

Although Microneedling has been around since the 1940’s, it has recently experienced resurgence in popularity – let’s explore the benefits of microneedling for acne scars.

Skin Health Hub Skin Conditions Microneedling For Acne Scars

Acne scarring occurs because depressions or pits in the skin have formed abnormally from the inflamed acne spot.

Micro needling technology uses either a mechanical device that incorporates surgical steel micro-needles in a wheel, which is used to roll over the surface of the skin in a patterned formation or a mechanical pen-like motorized devise which punctures and stamps the skin by needles moving in and out at a very fast rate of 1000 punctures per second.

Microneedling is highly effective repairing abnormal healing as the micro needles penetrate from between 0.25mm -2.5mm below the skins surface. This creates microscopic channels deep into the dermis of the skin. Micro injury targets the area where the dermal inflammation has occurred and breaks-up fibrous tissue to fill-in where there has been a loss at the site of the acne lesion.

In our article How To Remove Back Acne Scars we described eight of the latest treatment methods for treating acne scars: Dermabrasion, Laser Skin Resurfacing, Acne Chemical Peels, Acne Scar Surgery, Collagen Injections, Fat Transfer and Microdermabrasion.

We discovered that most of these treatment methods involved the removal of layers of skin to allow healthier skin cells to surface faster. Several treatments caused coagulation of tissue and the fast-tracking of collagen and elastin production to quickly move through the dermal layers to the epidermis which in turn plumps-out skin where indentations from scars have occurred thereby revealing smoother skin at the surface.

Like wrinkles, most acne scars are visible because they are lower or deeper than surrounding skin. Microneedling will even out the complexion and improve the appearance of scars.

One of the main benefits is that skin tightens and improves long after the treatment itself. Micro needling promotes inner healing of the dermis to tighten and smooth the skin as collagen begins to lay down in a more regular manner through the layers of the skin to the upper layers where smoother more regular.

Many men and women with acne scarring are enjoying the benefits of significant reduction of scar depth even after a single treatment and although results vary from person to person and it is likely that you’ll have to undergo several treatments to get the appearance that you are looking for.

The team at SkinHealthShop have a solution and provide two options of Micro needling home hand held devices that are FDA cleared and safe enough for you to conduct your own treatments in the privacy of your own home.

You can choose from: Scientia Derma Roller – a light-weight hand held skin roller with 192 surgical steel micro-needles which part the pores of the top layer of the skin without causing skin damage. Note: Different rollers are required with different needle lengths to be able to treat a wide range of conditions.


Scientia Derma Stamp – a light-weight hand held needling devise with adjustable needle dial for a multi-purpose use. Derma Stamp is the home hand held needling devise equivalent to the Professional only use – Derma Pen.

So now you can repair your acne scarred or surgery scarred skin when you purchase your own home microneedling for acne scars device and restore your skin so that it becomes more elastic, thicker, tighter, smooth and acne scar free.

Presenting Dr. EWA ŻABIŃSKA

Friday, March 06, 2015

Presenting Dr. EWA ŻABIŃSKA

TIME WOMEN - Dermatology Aesthetic
ul.Urzędnicza 51/3, Krakow
tel. 12 44 55 799 608 404


DERMAPEN ™ is an extremely important part of the procedures performed in my office. I use it both as a tool to stimulate the natural regenerative processes in patients with typical photoaging of the skin but also as a tool in the fight against acne scars and stretch marks in conjunction with peeling Easy TCA ™. This method, called Pixel Peel, is my latest discovery. The treatment is not complicated and does not exclude a patient from engaging in daily activities for too long, and gives excellent results after the first treatment. We stimulate skin regeneration through millions of punctures made with DERMAPEN ™, in addition we facilitate the penetration of peeling Easy TCA ™ for enhanced therapeutic effects. This intensive and natural stimulation of the skin gives the best results with scars and stretch marks but I use it also for deep discolorations resistant to treatment with other methods.

Dermapen Treatments - A Great Way to Reverse Sun Damage

Friday, March 06, 2015

Dermapen Treatments - A Great Way to Reverse Sun Damage

Durban – The skin – the largest organ of the human body – accounts for six percent to 10% of your body weight.

But what if you weren’t a good girl this summer and didn’t listen to all the advice on sun protection?

Visible signs of ageing from sun damage can start as early as your 20s, but it is between 35 and 49 that the damage really shows changes in your skin. So the earlier you start with sun protection, the better your chances of looking younger for longer.

Studies have shown that repeated unprotected ultraviolet exposure, even for short periods at a time, breaks down collagen. In addition, as we age, collagen production in the skin decreases and the combined effect of sun and age has a detrimental effect on our skin.

So it’s all about boosting collagen in the skin.

Fortunately all is not lost – there are various treatments available to help counter the damaged and dehydrated appearance of skin. By stimulating collagen production in the skin, the elasticity will be restored and the plump appearance of the skin will return.

Dr Maureen Allem, founder and medical director of South Africa’s Skin, Body and Health Renewal, says you can reverse the signs of dehydration and sun damage with treatments such as PDT (photo-dynamic Therapy), Dermapen/skin-needling, Pearl laser, Limelight, Cosmelan and Dermamelan peels by mesoestetic, TCA (trichloracetic acid) peel and their own 3D peel.

Photo dynamic therapy (PDT):

To stimulate the deeper skin tissue of the skin, this treatment uses a combination of visible blue and red light, as well as invisible yellow light. The right light combination must be selected for each treatment to ensure optimum results.

It can be used to:

* Soften fine lines and improve skin tone and smoothness.

* Wound healing before and after plastic surgery and ablative laser resurfacing.

* Treat precancerous skin lesions.

* Clear up a skin problem without pain or downtime.

A series of treatments will ensure maximum results.

Skin Needling (Dermapen):

Dermapen/Skin Needling is based on the fact that the skin has the ability to heal itself. After our skins experience trauma like cuts or other physical trauma, old, damaged tissue is discarded and replaced with new, fresh, healthy collagen.

Skin needling is a safe and precise way to traumatise the skin to stimulate collagen, based on the above principal. It results in a smoother, firmer and younger looking skin.

The Dermapen is moved over the skin to create tiny sub-cutaneous channels. Due to the vibration of the pen, no pain is felt. The body perceives this as mini wounding and the release of growth factors are stimulated to trigger the production of collagen and elastin.

Pearl Laser:

Pearl Laser Peel Treatment is a revolutionary technique for patients to treat the top layer of skin with light pulses in a pre-selected pattern, while the laser sends heat to the deeper layers of skin simultaneously to provide longer-term benefits. The Pearl is a great treatment for patients with any level of damage to the skin as it can be set to treat more superficial, as well as deeper, skin problems, depending on the patient’s needs.

The effects are immediately visible after just one treatment and, within about four to five days, new skin will have been formed and pigmentation, wrinkles, splotchy skin and skin texture will have been improved.

Limelight: This fourth-generation IPL device has specific programme selection. This means that specific programmes can be used and customised for specific conditions. Skin is rejuvenated and shows exceptional results with minimal discomfort.

Peels: A facial peel is a procedure that renews the skin by lifting dead cells off the surface of the skin and stimulates the regeneration and renewal of the cells underneath.

Depending on the result that is required, there are different levels (and depths) and types of peels.

You can quickly achieve substantial improvement in the appearance of superficial lines and uneven pigmentation, while making your skin look and feel softer, smoother and more radiant.

Acne scars and enlarged pores may become less noticeable, and acne breakouts may be reduced.

The skin is continually undergoing natural exfoliation. As one ages, the epidermal cell turnover slows down and one’s skin becomes dull because the topmost layer consisting of dead cells becomes too thick.

This dead layer can challenge the skin, causing whiteheads, blackheads, rough texture and uneven appearance of the skin tone. The dead layer can also retard the penetration of skin products. It is also a fact that this build-up of dead cells causes a cascade of challenges in the skin, especially with age, as the bigger the build-up, the slower and slower the skin renews itself, resulting in a vicious ageing spiral.

If one exfoliates regularly, new healthy skin cells are exposed to nutrients from the air, water and daily skin products.

These nutrients are then transported to the deeper skin cells where they are needed, improving circulation, texture, healthy collagen and elastin production.

The International Congress of Esthetics & Spa - Join Dermapenworld

Friday, February 27, 2015

The International Congress of Esthetics & Spa - Join Dermapenworld

With four leading skin care and spa trade shows across the country, The International Congress of Esthetics and Spa in Miami Beach, Long Beach, Dallas and Philadelphia provide superior education and dynamic show floors that feature the largest display for skin care and spa products.


Dr. Marzena Lorkowska-Precht

Wednesday, February 25, 2015

Dr. Marzena Lorkowska-Precht

ARTISMED - Aesthetic Medicine and Cosmetology
Street. Bukowińska 21/25, Warszawa
tel. 606 709 018

DERMAPEN ™ is one of my favorite treatments. It gives excellent results in a relatively short time treatment while the patient doesn't have to give up more than 1-2 days. I use it as a combination therapy with acid-based peels, as well as other peels based on alpha-hydroxy acids. With this combination I have excellent results in skin tone equalization, improving the voltage, reducing the visibility of pores and fine wrinkles. In order to accelerate healing after surgery, we recommend applying for a few days a special cream IPLase Mask, which relieves redness of the skin and accelerates regeneration of skin soothing at the same time acting through activation of heat shock protein secretion. Full treatment includes 3-4 treatments but patients after the first treatment see a difference in the appearance of the skin that encouraged them to continue treatment. I would recommend DERMAPEN ™ mainly in patients with dry, sallow complexion with visible discoloration and wrinkles, and as an excellent and natural prevention of photoaging of the skin.

We can't say it enough! Try micro-needling as an anti-aging alternative to Botox

Thursday, January 15, 2015

We can't say it enough! Try micro-needling as an anti-aging alternative to Botox

Updated: July 13, 2014 05:16 PM, The National

Botox is not the only way to delay ageing. With all the talk of preventative measures being as important as curative, I decided to try out micro-needling mesotherapy – offered at a few clinics and salons in Dubai and popular with those seeking alternatives to traditional Botox or fillers.

The Cure Beauty Spas in Dubai have been offering the treatment since 2011 and the founder, Nadia Ivanova-Briggs, says it is now one of the most popular treatments in The Cure menu.

What is it?

A roller set with 300 microscopic needles is run over the face, and collagen and vitamin C are then smoothed onto the skin; the claim is that these serums are absorbed more efficiently after micro-­needling. The roller, which is also said to stimulate collagen production, is then used once more to ensure optimum absorption.

The US-based Dr Joseph Greco, who created the treatment, says the technique increases the remoulding of the skin by creating thousands of microscopic channels in the skin, thus increasing the formation of new tissue by activating the body’s healing properties, a method of collagen-­enhancement therapy.

“We decided to add micro-needling mesotherapy because it is in high demand in the beauty facial industry because it is a non-invasive way to improve your skin, fight ageing and improve the complexion,” says Ivanova-Briggs. “It is quite popular among all women regardless of age as it solves different issues based on the cocktail of serums [vitamins, collagen, etc] used.”

The History

The earliest form of micro-­needling comes from ancient Chinese acupuncture. Nappage, a French skin rejuvenation technique that’s been around for 50 years, is another form of micro-needling where micro incisions are made in the skin placing a drop of vitamins, minerals and antioxidants to replace depleted cellular levels.

At The Cure, the therapists are trained by Nimue, the dermalogical brand that also provides the products for the hour-long treatment.

The Treatment

While my session was an hour long, the micro-needling takes only around 10 to 15 minutes, being applied on the face, neck and decolletage. For long-lasting effects, six once-weekly sessions are recommended. I found it to be a fairly uncomfortable process, especially around sensitive areas such as the eyes and the forehead although Flor, my therapist, was gentle. Later, a cooling face mask was applied, during which I was given a massage. I can honestly say that there was some reduction in my fine lines, my main concern being my smile lines.

The Pros and Cons

Dr Hassan Galadari, an associate professor at UAE University and a dermatologist at Galadari Derma ( in Dubai, says micro-needling mesotherapy is seen as an alternative to injectables, such as Botox or collagen, but believes that collagen cannot be absorbed this way and says it “needs to be injected to have any effect”.

Does topical application help? “Well, standardised studies are lacking, although some reports say it works but requires multiple treatments, which can be expensive,” says Galadari. “We know antioxidants are important, but I wouldn’t call this an immediate result. If there are surface issues, mottling and creping [of the skin], then by all means, go for micro-needling. But to treat lines, hollowness and wrinkles, injectables such as Botox are the way to go.”


Reasons to Rethink Botox: Botox Immunity

Wednesday, January 14, 2015

Reasons to Rethink Botox: Botox Immunity


PUBLISHED: 17:34 EST, 17 July 2013 | UPDATED: 17:48 EST, 17 July 2013


Like many women, Frankie Waring assumed she would always be able to rely on Botox to keep her wrinkles at bay.

After all, while expensive creams and serums have never quite lived up to their promises, Botox has always enjoyed a reputation as the miracle anti-ageing quick fix that works every time.

So when Frankie, 24, started developing early lines between her eyebrows and across her forehead - due, she suspects, to exposing her skin to the elements while riding her horse - she had no hesitation deciding what to do next.

Frankie, from Worcester, who runs her own business making party banners, says: 'I know I'm young, but my lines were really bothering me and I wanted to stop them before they got too serious.

'I really wanted a nice smooth forehead again, so I went to a reputable national chain of clinics about six months ago who agreed Botox would be a good preventative measure. I then paid £225 to have two areas of my upper face injected.'

Over the next few days, Frankie watched for signs that the neurotoxin - made from the same bacteria that cause botulism food poisoning - was starting to take hold and paralyse her facial muscles as promised.

But she waited in vain. Whenever she checked, she could still wrinkle her forehead, and her frown lines stayed as visible as ever. After a month, she informed the clinic that the Botox had not worked - and was invited back for another dose at no extra charge.

'It was a different nurse this time, who was just as experienced. I had loads more injections and they assured me they were using a full dose of the top-grade product - but again nothing.

'I was really shocked. Never for a moment did I think it wouldn't work for me. But now I have researched it, I have found out that I must be one of the people who is resistant.

'I've always been the sort to never catch so much as a cough or a cold, so it makes sense really. I'm surprised it didn't occur to me before that my body could fight it off.'

Since it first became available for cosmetic use in the UK just over decade ago, Botox has been seen as a magic bullet in the fight against ageing.

Yet despite the fact that over a million treatments are given in this country every year, it is a little known fact that not only are some patients immune to it altogether, but a growing number of women who have been getting the jabs too often, for too many years, are gradually building up a resistance to it.

It is estimated that anything between 0.5 and 3 per cent of patients don't respond at all to the neurotoxin, which works by blocking messages in the nerve endings and weakening facial muscles for around four months at a time.

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